The X-Model of Engagement

As a marketer, I realized early in my career that a organization's culture can work to enhance

their story when authentic, and can also be harmful if the story isn't supported by truth. It was

when I found myself in a position where the story that leadership wanted to tell and the reality

didn't align, that I stepped in to help change the story. Serving in both management and

leadership roles I have been able to make real changes within cultures that have positively

in fluenced an organization's ability to attract and retain customers as well as high quality

talent. I am passionate about leading companies on a path to de fine their authentic brand story,

and then promote it outward to achieve their goals.

3 things you'll take away from my talk:

1.) Use the X-Model of Engagement to help quantify the value of engaement

2.) Share some strategies that I have found effective in boosting employee engagement

3.) Lead a discussion to help attendees create the necessary dialog to support efforts to improve culture and engagement