How To Like Your Customers with Amanda Schulze

Info: You don't have to be a designer to think like one! Anyone can use design thinking principles to create a strategy to reach and better serve consumer markets. Join us as Amanda Schulze, Founder of Lithia Effect, leads us in an engaging discussion on what design thinking is, and equips us with the tools to apply it in our businesses.

Amanda moved to Madison from Oregon (the state!) to work for a major bicycle company. While there, she discovered her love of researching customer needs, building communities, connecting with people, and solving problems by focusing on the human experience. She developed the first-ever women’s brand ambassador and women’s mechanic scholarship programs for the company.

Today, with 15 years of experience working with brands both big and small, Amanda consults with brands to create positive change, taking both an analytical and intuitive customer-centric approach to product design, brand engagement, messaging, and innovation challenges. Her passion for transforming organizations into customer-centric, purpose-driven brands is at the heart of why she founded Lithia Effect.

Outline:

8-8:10 a.m. - Networking

8:10-8:40 a.m. - Presentation and Q&A

8:40 a.m.-9:40 a.m. - Design Thinking “Power Hour” - Amanda will propose a challenge, & we will break into small teams and run a design thinking workshop