Thu, Oct 11|
The Madison Club
A House of Brands—Embracing personal branding to enhance your company's brand too
Personal Branding is a buzz phrase, but how can you incorporate this movement into your culture without damaging or conflicting with the company's brand? This talk tells you not only why you should, but how leads to greater employee attraction & retention, higher morale, and a bottom line benefit.
Time & Location
Oct 11, 2018, 8:00 AM – 9:15 AM
The Madison Club, 5 E Wilson St, Madison, WI 53703, USA
About The Event
Personal Branding is a buzz phrase, but how can you incorporate this movement into your organization's culture without damaging or conflicting with the company's brand? This talk tells you not only why you should, but how leads to greater employee attraction & retention, higher morale, and a bottom line benefit.
We are excited to have the intelligent, always entertaining, and personal brand expert D.P. Knudten back on the Culture Community stage to lead us in this discussion! He is the Chief Collaborator at his business COLLABORATOR creative here in Madison. A 25-year veteran adman, D.P. has worked on some of the biggest brands in the business including Coca-Cola, McDonald’s, Great Wolf Resorts, ClosetMaid and Georgia-Pacific at agencies including DDB Needham/Chicago and McCann Erickson/Atlanta.
A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product. He is also the co-author (with Spencer X. Smith) of the ‘ROTOMA —The ROI of Social Media 'Top of Mind’, and is the host of the popular ‘The ROTOMA Podcast,’ and speaks about branding, social media, creativity and culture to groups throughout the United States. His latest (ad)venture is NonFiction Brandversity™, an online community of passionate personal branders.
Timeline: THE EVENT IS FROM 8-9 A.M. At our most recent organizer meeting, we decided we will be having the same format for all events going forward (we played around with a few different ones, let speakers decided what they wanted to do, but determined it was too confusing to keep changing the formats, so this is the new, final one):
8:00 a.m.-8:10 - People arrive/optional networking
8:10-8:15 - Introductions and announcements
8:15-8:45 - Presentation
8:45-9 - Q&A
9-9:15 - Optional Networking